2021 Brand Refresh
Lyft
I co-lead the strategic development and rollout of Lyft’s Illustration and Iconography language during the 2021 rebrand.
The new ID focused on joy, simplicity and bringing back “the Lyft wink.”
2025 Brand Refresh
Lyft
Independently lead the strategic development and rollout for Lyft’s illustration style (again) in 2025.
The new ID focused on maturing the brand. We balanced confidence and heart to appeal to new markets while preserving brand equity.
