Visual Brand Design + Illustration (2021—2026)

Outside Lands

When I went to the first Outside Lands festival in 2008 I remember thinking, “How do you get a job doing all the art for this? Why can’t I do this?”  My equal parts hope, arrogance & naivete is still astonishing.

And yet somehow I have had the absolute pleasure of leading the Visual Brand Design for San Francisco’s largest festival for 5 years now as one-half of AndThemDesign.

Each year the brand system evolves, while staying true to the electric festival atmosphere and San Francisco’s rich musical history.